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iGaming strategy & operator support · Canada

Full-operator strategy, built around player value.

Your highest-value players drive the P&L. We start there and align the wider business behind them.

Canada focused.
Global perspective.
VIP programs
Player lifecycle
Market entry
AGCO / AGLC

Hands-on operator experience in Ontario, Alberta and Quebec, across VIP, growth and commercial leadership at tier-1 sportsbook and casino brands.

Who we work withOperators entering CanadaOffshore brands going regulatedNew brands launchingTeams rebuilding VIP

Our services

VIP & High-Value Players

  • Program Build & Rebuild
  • Hosting & Hospitality
  • Customer Service & VIP Alignment
  • VIP Risk & Responsible Gaming

And everything that connects to it.

Strategy

  • Market Entry
  • Acquisition Strategy
  • Grey-to-Regulated Transition
  • Go-to-Market

Marketing

  • CRM & Lifecycle
  • Player Analytics
  • Marketing Operations
  • Media Buying
  • Social Media

Talent

  • Search & Placement
  • Team Design & Hiring
  • Organizational Design
  • Onboarding & Retention

Partnerships

  • Sponsorships
  • Events
  • Activations
  • Affiliates

Compliance & Risk

  • AML, RG & Source of Funds
  • Marketing Compliance
  • AGCO / AGLC Readiness
  • Rest of Canada (KGC)

Across both verticals

Casino

  • Game Mix Strategy
  • Bonus Mechanics
  • Tournaments & Leaderboards
  • Slot & Table VIP Tiers

Sportsbook

  • Promo Liability
  • VIP Tiers & Rewards
  • Trading & VIP Alignment
  • Canadian Market Coverage

Our approach

Every function,
one direction.

We connect strategy and operations with the player at the centre.

Three ways to work with us

Three levels of engagement, one standard of work.

Advisory

External counsel

  • Structured reviews and recommendations
  • Regular cadence with your leadership team

Embedded

Integrated with your team

  • Ownership of defined workstreams
  • Working within your meetings and reporting lines

Lead

Interim leadership

  • Accountable for a function or market
  • Defined term, team reporting through us

Where is your
business heading?

Tell us the objective. We’ll set out how to get there.

connect@vip360consulting.com
All of Canada & Remote
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